Count on this complete guide to setting up and managing an optometric practice! Business Aspects of Optometry covers everything related to the business side of a practice - such as selecting a Location & Staff, Equipping the Office, Office Administration & Personnel Management, Marketing, Options for a Specialty Practice, Controlling Costs, Billing & Reimbursement, Risk Management, and Financial Planning. To succeed in practice, this is the one resource you need!
* Expert authors are Practice Management Educators who teach the course in Optometry Schools.
* A logical organization makes it easy to find practical information on managing your own practice or purchasing your own practice.
* Coverage of different types of ownership includes Self-Employment, Individual Proprietorships, Partnerships, And Corporations.
* Coverage of Cost Control Issues compares the selection and use of an Optical Laboratory versus an In-House Finishing Lab.
* Risk Management and Insurance Coverage provides an overview of personal, life, liability, and disability insurance.
* Coverage of Financial Planning & Tax Eeporting discusses topics including IRAs, Retirement Plans, Estate Planning, And Personal And Business Tax Issues.
* Personal and Professional Goal Setting
* Debt Management
* Principles of Practice Transfer
* Quality Assurance
* Specialty Practice
* Vision Rehabilitation
* Financial Decision Making
* Exit Strategies
While the business aspect of an Optometrist's practice may come second to patient care, Optometrists today are faced with greater competition for new patients and income. This updated guide shows readers how to work smarter through effective practice management to offset reduced earnings due to fixed reimbursements of managed care and competition from 1-800 contact lens companies and chains selling discount frames and lenses.
Drawing on over 40 years of experience, the author presents practical strategies for addressing the problems of day to day practice, and explains how to develop business and marketing plans without detracting from the Optometrist's professional image. This edition features an increased focus on how to work with partners (including how to exit gracefully from a partnership), how to start a part-time practice, and how to be creative in practice.
* Authored by an expert in the field of practice management and Optometry for the most effective, realistic advice and guidance.
* Concise, readable text synthesizes the author's 40-plus years of expertise in Optometric practice.
* Necessary business and marketing skills are presented in a way that is compatible the Optometrist's professional image.
* Tips and tools are provided on how to approach the client as both a consumer and a patient.
* Helpful information for students or Optometrists who own or are planning to own their own practice.
* Completely re-written and updated.
* 4 new chapters cover topics such as practice locations, part-time practicing, managed care, management of un-met vision needs, and the office of the future.
* An increased focus on how to work with partners, including how to exit gracefully from a partnership.
* A discussion of how to start a part-time practice addresses real-world considerations and practical strategies.
* Hot new topics such as co-management of patients, gender and ethnicity, senior patient concerns, and discounting.
Written by experts in the field, this comprehensive resource offers valuable information on the practical uses of drugs in Primary Eye Care.
Discussions of the Pharmacology of Ocular Drugs such as anti-infective agents, anti-glaucoma drugs, and anti-allergy drugs lead to more in-depth information on ocular drugs used to treat a variety of disorders, including diseases of the eyelids, corneal diseases, ocular infections, and glaucoma. The book also covers ocular toxicology, focusing on drug interactions, ocular effects of systemic drugs, and life-threatening systemic emergencies.
* A logical organization makes it easy to find essential information.
* Complete coverage of the basic fundamentals of pharmacology such as ocular drug delivery and ocular drug formulations.
* Comprehensive reviews of the pharmacology of specific classes of agents such as the cycloplegics, antiglaucoma drugs, anti-inflammatory drugs, ocular irrigating solutions, and contact lens care products.
* In-depth information on ocular drugs used in clinical practice, including chapters on drugs used to treat eyelid disorders, lacrimal diseases, conjunctiva diseases, corneal diseases, allergies, uveitis, postoperative cataract, retinal diseases, and glaucoma.
* Coverage of ocular toxicology, including drug interactions, ocular effects of systemic drugs, and life-threatening systemic emergencies.
* Completely revised and updated content that reflects the latest advances in pharmacology.
* Updated information on post-operative drugs, including LASIK follow up medications.
* Expanded coverage in the chapters on Anti-infective Drugs, Anti-allergy Drugs and Decongestants, and Lubricants and Other Preparations of Ocular Surface Disease that includes the latest advancements in antibiotics and medications used to treat allergies and dry eye.
* A dosage quick reference guide on the inside front cover for quick and easy access.
* Information on the use of herbal medications.