In The Event Marketing Handbook, she shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm's business objectives and sales goals. The key, according to Saget, is a great BLT-Brand Recognition, Lead generation, and Thought Leadership. In this A-to-Z guide, Saget shows professionals how to drive results through integrated marketing activities, such as advertising, direct mail, and public relations. She also answers crucial questions like: "How do I reach my target audiences?" "Why and when should we use celebrities at our events?" and "How do I plan a press and analyst program within an event?" Packed with case studies, planning templates, sample time frames, event programs, and names of associations, The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book.
Event Management is packed full of "true to life" examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this book readers will learn how to design, plan, market, and stage an event. In addition, readers will learn how to manage staff and staffing problems and to ensure the safety of everyone involved. Topics will also discuss what is needed for legal compliance, risk management, financial control and successful event evaluation.
A comprehensive guide to essential competencies for Event Coordinators, Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life.This in-depth guide covers: Event Design, Project Management Techniques, Site Selection and Development, Infrastructure Services, Entertainment Possibilities, Food and Beverage Options, Safety and Security & Inviting attendees.
In addition to dozens of checklists, tables, and figures, this complete guidebook is enhanced with On-Site Insights (real-world examples), Technology Tips, and Exercises in Professional Event Coordination (exercises that help in preparation for CSEP Certification).A versatile tool that is effective for all types of events-for small functions with ten guests to major festivals with 10,000 attendees.
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.
Project management is characterized by the systematic and integral control of the development process, from the creative idea to the concrete product. Event projects - such as festivals, exhibitions, conferences, arts productions, sports events, and company events - draw a lot of attention.. The professional approach to a project can prevent many problems. This book describes a concept of project management, and the organizational, financial, and planning aspects of a project. The chapters have been arranged in a more user-friendly way.