The essential guide to seamless Product Management for today’s fluid, unpredictable Business World
This indispensable resource proves that the techniques and tools Product Managers use are similar — regardless of what Industry they work in and what kind of Products they manage. Simply put, this book has everything you need for superior job performance — whether you manage Consumer or Business-to-Business Products created by an organization that is Hierarchical or Horizontal.
The Product Manager’s Handbook shows you how to integrate your organization’s disparate segments into a cooperative, results-focused unit that produces satisfying Products — from Initial Design through the Post Purchase Experience. If your job is to create and commercialize Products, it provides the information you need to:
* Balance Breakthroughs & Line Extensions
* Create Business Cases — including Competitive Assessment, Market Requirements, and Risk Reduction
* Conduct Gate Reviews and Beta Testing & Manage Scope Creep
* Get Everything in Order for a Smooth Product Launch
For those who manage Existing Lines, this guide provides:
* Specific Tips for Each of the 4Rs of Product Life - Cycle Management
* Brand Guidelines
* Approaches to Customer Message Management
* Advice on Working with Sales and The Channel
Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned Product Management Consultants and top-performing Product Managers provide you with dynamic, proven strategies for addressing potential problems in Marketing, Production, Cross Cultural Communication, and more.
The Product Manager’s Handbook examines current Market Leading Companies, the latest Research Findings, and evolving Customer Perceptions to provide you with the Tools you need to Design, Produce, and Market Winning Products — and beat the competition at every turn.
Forge A Powerful Strategy To Become A Product Manager Who Delivers Results
The world of Business is moving at breakneck speed. More is being demanded of everyone -- with fewer resources than ever. In no profession is this more apparent than Product Management.
Written by one of today's leading Product Management thought leaders, Steven Haines, The Product Manager's Survival Guide provides best practices, practical on-the-job advice, and a step-by-step blueprint for succeeding in Product Management. Whatever your level of experience -- whether you're a novice Product Manager or seasoned Product Management Leader -- you’ll find everything you need to make consistent positive impacts on your Business.
With this practical guide in your hands, you have the most powerful tool available for increasing your productivity quickly and dramatically -- in a way that is Noticeable and Measurable.
The only way to excel as a Product Manager is to develop a strategy for the long run. Start formulating one now and you will be well ahead of your competition -- Internally and Externally. The Product Manager's Survival Guide gives you the tools and insight you need to start putting the pieces in place now -- so you can succeed well into the future.
Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a Student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101!
* What Developing Great TV Advertising And Dating Have In Common.
* Why Shopping Is Like Speed Dating.
* What Dealing With A Burglar In Your Home Can Teach You About Defending Against Competition.
* What Greek Mythology Can Teach You About Pricing Decisions.
* The Ps Of Marketing No Textbook Teaches You About.
And much more...
Written by an author with a unique combination of being a veteran award-winning Marketer along with being a bestselling novelist, Brand Management 101 is a book on Marketing like none you've read before.
42 Rules of Product Management is a collection of Product Management wisdom from 40 experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading Product Management Experts. Among the contributors, there are leading Authors, Professors, CEOs and Vice Presidents, Bloggers, Consultants, Trainers, and even a few Salespeople and Engineers. In total, there are over five centuries of Collected Eisdom represented here.
The contributors each share one rule they think is critical to succeed in Product Management based on their hands-on Product Management and Product Marketing Experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.
Packed with pearls of Product Management Wisdom, this book has something for everyone. You will learn:
* How to Focus on Market Needs, not just Individual Requests
* How to Clarify your Product Positioning Before your Next Big Decision
* How To Align your Product Strategy with Company Strategy -- and Then Sell It
* Why Agility is the Key to Product Management Success
* Why Great Execution Trumps a Great Product Idea
Best of all, it was written with the busy Product Manager in mind. Each Rule is kept to two pages and designed to stand-on its own. The Rules can be read in any order. In less than five minutes a day, you can learn from 40 of the best Product Managers in the world. Whether you are a seasoned and experienced Product Manager or are just starting out, the 42 Rules of Product Management will help you lead with greater effectiveness and influence.